Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (October 13th, 2022) announced that it has selected Adelaide as its preferred attention measurement partner for Verve Group’s contextual targeting platforms. Verve Group will work with Adelaide [...]

Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today (October 11th, 2022) announced a new relationship with Sojern, a leading provider of digital marketing solutions for travel, to bring [...]

Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence.  With the addition of Hivestack, one of the [...]

EMX by Big Village, the leading premium SSP and end-to-end programmatic technology group focused on the planning, buying, and measurement of CTV and omnichannel media, today (October 4th, 2022) announced it is partnering with Adform, the only global, independent, and [...]

Hivestack, la compañía de tecnología publicitaria de programática en digital out of home  (DOOH) líder a nivel mundial, ha anunciado hoy varias asociaciones con agencias de medios líderes en España, para permitir campañas internacionales en todo el mundo, a través [...]

Hivestack, la plus grande entreprise indépendante et mondiale de technologie de marketing à pile complète (Septembre 28th, 2022) a annoncé aujourd'hui plusieurs partenariats avec des agences de médias de premier plan en Espagne afin de permettre des campagnes internationales transfrontalières dans [...]

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company has today (September 28th, 2022) announced several partnerships with leading media agencies in Spain to enable cross-border international campaigns across the world, via its unparalleled global [...]

Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire. Matt Wilkinson, who counts on more than twenty years of experience in digital media, will head [...]

Ahead of next week’s ATS Singapore 2022, John McNerney, senior director of platforms, APAC, Yahoo, details how an omnichannel approach, leveraging emerging formats and technologies, can be successfully used to adapt to evolving customer journeys. The ad tech landscape is rife [...]

In this exclusive Q&A ahead of ATS Singapore 2022, Caroline Campbell, vice president of sales, APAC at StackAdapt, discusses the benefits of contextual targeting and how these are being enhanced by AI.   What privacy risks are mitigated by the use of [...]