Yahoo, the premier global media and technology company, has announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (9 December) announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today (29 November) announced the launch of an industry-first dynamic digital audio out of home (AOOH) partnership with Stingray, the leading global music, media, and technology [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, announce a new partnership with Stirista, the leader in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory.  Stirista’s clients including household brands and agencies tap into Stirista’s wide-range of [...]

Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders - a first for both brands in Singapore and Southeast Asia. Running from July to October, Schroders’ “Beyond Profit” campaign leveraged [...]

Media and Games Invest subsidiary Verve Group, a privacy-first omni-channel ad platform, announced the acquisition of Match2One — an easy to use, self-service platform for customer acquisition — bringing new capabilities to Verve Group’s performance marketing solutions.   Founded in 2015 and [...]

Verve Group, a privacy-first omni-channel ad platform, announced it has hired Stephanie Vandenberg-Smith as SVP of Revenue, Corey Kulis as VP of Marketing, Derek Hashemi as VP of CTV Platform. It also appointed Matthew Deets to serve as GM of [...]

Eyeota, the leading data partner to global enterprises, today announced it has partnered with Selling Simplified Group, Inc., a global leader in intent-driven B2B demand gen marketing solutions, to transform their existing data assets into powerful digital audiences, via Eyeota’s [...]

Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This is an extension of a long-standing business relationship between the two companies, with Verve Group having [...]

As the UK and the rest of Europe sets its sight on an easing of COVID-19 rules, shoppers are bouncing back to the high street; the latest in-store sales figures[1] in June across the EMEA region jumped by 76% compared to [...]