Specialising in digital media since 1996, Hi-Media has grown considerably over the years, now boasting an R&D team of 100 engineers and IT specialists. A year after the announcement of their automated marketplace at ATS London 2011, CEO Cyril Zimmermann [...]

European SSPImprove Digital has signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services. PubliGroupe acquires 85% of the Improve Digital shares, fueling Improve Digital’s international expansion and technology development. The company will operate as [...]

I’m often asked by colleagues in other countries how the French real time bidding market differs from other international territories. For me, the most interesting recent trend we have witnessed in France is the move by the country’s leading publishers to [...]

Sociomantic Labs, a DSP providing RTB solutions for e-commerce advertisers, are entering the UK market under the direction of new UK Managing Director, Gavin Wilson. ExchangeWire caught up with Gavin Wilson and Sociomantic CEO Jason Kelly to discuss what they [...]

Agency trading desks emerged to cope with the ever-increasing amounts of customer data and ad inventory presented by the advertising network environment. The ad trading ‘arms race’ had begun in earnest, but nobody knew quite how complicated it was going [...]

Programmatic premium is largely seen as the key driver for continued growth in automated buying. It has been held up by many as a means to deliver improved yield and revenue for publishers drowning in unsold, but is programmatic buying [...]

Let’s face it. We’re an industry that loves a good buzzword. We latch on to certain terms as if our careers – our very lives – depended on it. A couple of industry visionaries get to talking about some trend [...]

Over the last 12 months the attribution debate within digital marketing has slowly moved from whether or not advertisers should be doing attribution beyond the last click, to what kind of attribution they should be doing. Last week saw the launch [...]

ATS London Big Data sponsor IBM has just released an in-depth whitepaper addressing the issues surrounding Big Data. As everyone knows, Digital marketing has the potential to extract, interrogate and leverage large volumes of data. The challenges around high-cardinality in [...]

Social targeting company Affectv is opening up its proprietary aggregated social data for a limited period. They plan to enable and empower others to extract value from it and to further understand human interactions and our digital social experiences. The [...]