In our latest in-depth look at our Industry Review pillars, we break down the major talking points around privacy, and how the next 12 months might play out. Despite Google’s continual can-kicking, third-party cookie deprecation does seem to be on the [...]

In our latest in-depth look at our Industry Review pillars, we break down the major talking points around the economy, and how the next 12 months might play out. In a year of record inflation amid a persistent cost of living [...]

In our latest in-depth look at our Industry Review pillars, we look at what’s redefining the future of the media, marketing and ecommerce sectors. Will Web3, pdOOH or audio make waves? What’s the future of your area of the industry? Will [...]

Ad tech company Adnami has appointed Sophie Spencer as UK agency sales director as it continues its rapid expansion across Europe, with growing numbers of advertisers across the continent turning to Adnami’s high-impact display and video formats. Formerly head of agency [...]

In today's ExchangeWire news digest: Twitter reports its revenue and adjusted earnings dropped in December 2022; A report from The Wall Street Journal has revealed that Binance planned to elude US authorities; and the FTC fines BetterHelp for sharing sensitive [...]

This week: Axel Springer sets its sights on the US, former Meta execs launch new measurement start-up Anonym… Wednesday marked the start of Spring, and it appears the tech industry is already embracing the season of new beginnings. In Europe, German [...]

As part of its commitment to cities through continued investment into its digital inventory nationwide, JCDecaux UK has upgraded The M4 Torch and The Marylebone Tower with brand-new state-of-the-art LED screens. Both screens are available to buy through direct and [...]

DoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud [...]

Permutive, a privacy-safe audience platform for publishers and advertisers, today announced streamlined, efficient access to standardised publisher first-party data via Xandr’s Marketplace. Xandr, part of Microsoft Advertising, becomes the first buy- and sell-side platform to activate Permutive standard cohorts, interest-based [...]

Bidstack, the technology company pioneering native in-game advertising, today announces the launch of Bidstack Sports - a dedicated division formed to expand the scope of access and depth of activation for sponsorship and fan engagement models in virtual sports environments. [...]