New European Market Ecosystem Map by Improve Digital In collaboration with their major customers and input from ad networks and consultants, and driven by a popular demand, Improve Digital has produced Market Map of the European online display advertising sector in [...]

Struq recently raised $8.5 million in a Series A funding round. The round included investment from Reed Elsevier Ventures, Pentech Ventures and Allen & Company LLC. Here Sam Barnett, Struq CEO, discusses the Series A raise as well as an [...]

Ogilvy and Marmalade Digital Launch DSPs in India DSPs are gaining traction in India with Neo@Ogilvy, the digital media planning and buying arm of OgilvyOne, and Marmalade Digital, a digital media trading technology and services provider, announcing the launch of their [...]

Damien Healy is Group Head of Technology at Havas Digital. Here he discusses Google's BigQuery roll-out and what it means for the big data requirements of digital media comapnies On Tuesday Google released ‘BigQuery’ to the public. BigQuery is a cloud [...]

O2 Launches “O2 Wallet” O2 announced last week the launch of O2 Wallet: a secure digital wallet service that will deliver the benefits of mobile money to its UK consumers. O2 Wallet combines the following functions: - Money Message – O2 Wallet enables [...]

adscale has announced that is putting two-thirds of its available inventory through its new RTB platform, and integrating local and international demand into Germany's biggest supply source of - coveted - .de domains. Here Matthias Pantke, CEO of adscale GmbH, [...]

The PostView is a new column written by senior execs working in the European online advertising industry. The lines continue to blur in the media buying eco-system. MediaMath’s recent announcement that it is spinning off a new breed of agency is [...]

TubeMogul’s FakePreRoll.com Highlights Deceptive Industry Practice Most people think they know what a pre-roll video ad looks like: 15-30 second video clip that plays in a large video player in the top left part of the screen is a pre-roll ad. [...]

Ollie Bath is head of Client solutions at IgnitionOne UK. Here he discusses the importance of understanding the user journey and properly measuring engagement in the path to conversion. Let’s be honest, measuring online media remains a tricky subject. But it’s [...]

MediaMath announced it was spinning out its US service business into a new agency so it can focus on its core tech offering. Here Erich Wasserman, Co-Founder & GM EMEA, MediaMath, discusses the Kepler agency spin off, what it means [...]