Emily Steel's story yesterday about the growth in the US upfront tv ad market confirmed that brand is still big on TV - despite the changing media habits of the general populace. It reigns supreme in ad land. [...]

Recently ExchangeWire asked a number of leading and emerging ad network players the following series of questions to get their perspective on the changing European display landscape: “There’s been a lot of debate around how ad networks can work with the [...]

I wrote a piece recently entitled "The Life & Death Of The Ad Network". I argued that the rise of real-time ad trading would fundamentally change the way ad nets currently do business - but concluded that the ad [...]

VivaKi is starting to get very active in the APAC market - and is spearheading the Publicis move into data-driven display buying across the region. Here Ros Allison Director of VivaKi Nerve Center in Australia discusses Vivaki's [...]

Attribution is absolutely critical to the sustainability of the display market. It underpins everything we do in the industry. Implementing an attribution model that rewards all touch points en route to conversion is a difficult and costly process. [...]

It's all coming to a head as we inch towards "cookie directive" day. Self-regulation is now seen as key to preserving a sane approach to third party cookie tracking, as individual countries look to pass the directive into law. [...]

ExchangeWire is hosting its first ATS conference in the APAC region. The half-day event will be held in Singapore on Wednesday, June 15. ATS Singapore will look to bring the APAC buy and sell side together for in-depth [...]

Adify International has now rebranded as Tectonic and have signed a deal with Red Aril to push its DMP outside the US. Here Kevin Tan, CEO of Tectonic, explains the company's new positioning and the move into data. Can you [...]

ExchangeWire is announcing the launch of a dedicated APAC vertical to cover the Asia-Pacific exchange marketplace. The new vertical has its own separate Twitter and RSS feeds - as well as a Linkedin group specifically targeted at advertising professionals [...]

Agencies love eye candy - because their brand advertisers do. Nothing worst than having your brand advertising displayed alongside inferior and inappropriate content. Adnetik released a tool this month that allows advertisers the capability to value of the [...]