This week on The Stack: Latest ad tech news in the UK; Today’s MadTech Daily  This week, we saw the UK government take steps to begin addressing the need for regulation around what content AI developers should be allowed to use [...]

Teads, the global media platform, today (December 5th, 2024) announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart [...]

Invibes Advertising (Invibes), ein Marktführer bei Innovationen im Bereich der digitalen Werbung, verstärkt sein Engagement in der Reise- und Tourismusbranche mit innovativen Werbelösungen, die Reisende auf jeder Etappe ihrer Reise ansprechen sollen.  Allein im vergangenen Jahr hat Invibes mehr als 300 [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, today announces the appointment of industry stalwart, Barry Cupples as Advisor to its Board and the Enterprise Sales team. With over 30 years of experience in the industry, Cupples' rich career [...]

The recent AdTech Connect event brought together industry experts to explore the fast-evolving role of generative AI (GenAI) in advertising technology. As a tool now widely adopted by both startups and established tech firms, GenAI is transforming everything from creative [...]

Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of attention consumers pay to a particular media channel and the incremental profit delivered to advertisers by that channel. The report, [...]

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (October 28th, 2024) announced the launch of Deal Marketplace, the newest feature within its demand-side platform, Nexxen DSP.  With a centralised interface, Deal Marketplace [...]

ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for a pivotal year for publishers of all sizes How has the publishing world adapted to fragmented platforms, changing audience demands? As AI cuts [...]

Purpose seems to have replaced sustainability as a key term for the industry. Want to have your say on how it will impact the ad tech ecosystem in 2025? Did we reach peak ‘green’ in 2023? Sustainability was spoken about at [...]

In today's ExchangeWire Digest: Bountiful Cow launches tool for “brand unsafe” inventory; Sky losses double to £224m; and IPG unifies data efforts. Independent media agency Bountiful Cow has announced the launch of a programmatic tool designed to buy quality inventory previously [...]