adWMG has announced a new strategic partnership with Venatus, a global advertising technology company specialising in premium gaming and entertainment inventory. The collaboration brings together adWMG’s user-acquisition and performance marketing expertise with Venatus’ extensive access to high-quality gaming audiences across [...]

We examine the findings of the latest IPA Bellwether Report, calling on a range of industry experts for their insights. UK marketing budgets have risen for a second consecutive quarter, remaining in positive territory for Q3 2025. Just over 22% [...]

In today’s Digest, Nine and Paramount-Ten’s ad sales merger talks, Perplexity’s decision to pause new ad sign-ups, and the European Commission’s review of child safety on major platforms as UK MPs’ call to probe job cuts to TikTok’s content moderation [...]

In her latest column, Shirley Marschall kicks-off Q4 with her own take on annual end of year predictions...

Global advertising platform MGID today (7th October, 2025) announced a significant strategic restructuring of its leadership team. Sergii Denysenko, who had been MGID’s CEO for 14 years, will be taking the newly created role of chairman of the board. His [...]

Taboola, a global leader in delivering performance at scale for advertisers, announced continued adoption for Realize, its industry-first platform that specialises only in performance outcomes at scale beyond search and social. Taboola continues to bolster Realize with new Generative AI features [...]

Ciaran O'Kane has been sketching again. This time, he takes a look at the impact of AI and chatbots on the search landscape, and what that means for the marketing funnel... Despite a London Underground and DLR strike, we had over [...]

Audience intelligence company NumberEight has announced a strategic partnership with DAX US, the global market leader in digital audio advertising.   With podcast ad spend rising fast (the latest IAB/PwC outlook shows US revenue climbed to USD$1.9bn (£1.4bn) in 2023 and is [...]

In today’s Digest, we discuss Google adding Gemini to Chrome and striking a multi-year AI partnership with PayPal, AI search threatening the survival of independent publishers, and UK broadcaster bosses dismissing merger speculation.

In her latest column for ExchangeWire, Shirley Marschall discusses whether rumours of the death of the open web have been greatly exaggerated, or whether the prevailing tides can indeed be turned. Google kills* the open web. Amazon kills* The Trade Desk, which [...]