In this guest piece for ExchangeWire from Richard Robinson, MD EMEA at Turn, Robinson argues that programmatic advertising is more than just an effective, performance-driven way of advertising. With a creative approach to programmatic, marketers can effectively build their brands – and [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform launches 'Automated Guaranteed'; UK marketers find branding measurement challenging; TabMo starts on the UK market; and a last word on dmexco [...]

Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue from AdSense. Online retailers make money by selling products to online consumers. However, many retailers have, perhaps unwittingly, diversified from their [...]

With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus' SVP of publisher strategy, Tom Shields, outlines his thoughts on this potential shift for the industry.  Auction dynamics are not exactly cocktail party conversation (unless [...]

In our latest column from the IAB's Display Trading Council, Paul Gubbins, head of programmatic, EMEA at Millennial Media explains the complexity of the challenge in measuring viewability on mobile and the collaborative efforts happening within the industry to address [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus and Schibsted partner up in full stack publisher deal; StickyADS reaches for North America; News Corp goes after video ad views; [...]

ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers' perceptions of ad fraud in different markets. The research aims to investigate the perceived levels of fraud in the marketing industry, and the extent to which marketers will go [...]

Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data scientist (pictured) shared results of their ongoing Inventory Quality (IQ) initiative. Through a combination of aggressive policy enforcement and sophisticated [...]

This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its inventory in Brazil; IAB Brazil launches training course on programmatic media.

In today's guest piece, Ken Parnham, general manager Europe for location intelligence platform Near, discusses how marketers are now able to identify a consumer’s location to deliver relevant and contextualised content in real time – a game changer for marketers. Research by mobileSQUARED [...]