In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to [...]

This week: TikTok rolls out its news OOH offering, Japan's Fair Trade Commission to probe Google... TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering, “Out of Phone”... Google to be investigated in Japan The Japan Fair Trade Commission [...]

Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's chief product officer outlines the trends shaping APAC, how curation can enhance OOH advertising, and the benefits of a data-driven [...]

In today’s ExchangeWire news digest: TikTok launches its global “Out of Phone” offering; Netflix reports positive subscriber growth in Q3; and Temu takes South Korea by storm. TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering. [...]

VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in [...]

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key [...]

Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH). In this exclusive Q&A, Vidal assesses the evolution of pDOOH, how data can enhance pDOOH, and how advertisers are leveraging [...]

In today's ExchangeWire news digest: new research indicates global revenue for OOH could exceed USD$40bn (~£31bn) this year; DoubleVerify to takeover Scibids in a USD$125m (~£97.2m) deal; and retail media captures a growing share of ad spend. Global OOH revenue to [...]

Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content (UGC) on digital out of home (DOOH). In today's digital landscape, brands are constantly [...]

Hivestack, the world’s leading, independent, programmatic DOOH ad tech company today (21st June) announced a new partnership with Clear Channel Netherlands, a leading out of home (OOH) media and infrastructure company, to offer programmatic DOOH advertising via the Hivestack SSP. [...]