We meet Yaron Tomchin, CEO at Mobupps, to discuss the omnichannel landscape and how innovation has turned media planning into a far more dynamic process…

xpln.ai, the ad attention measurement and optimisation technology company, today (12th February, 2026) announced a global integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. xpln.ai’s attention segments are now available directly via [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (10th February, 2026) announced the launch of Pulse Hub, a new offering designed to help brands connect with high-value consumers in the right context across the open [...]

EscalaX, compañía global de publicidad programática, inicia su tercer año de andadura con un crecimiento sostenido en el mercado, más productos y manteniendo alianzas estratégicas con partners como Human, The Media Trust o Pixalate. Durante estos dos años, la empresa ha [...]

EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product portfolio, and ongoing strategic alliances with partners such as Human, The Media Trust, and Pixalate. Over the past two years, the company has developed [...]

In the third AI piece in our 2026 predictions series, we look at how creative optimisation is changing in the era of AI. What do they expect to see next year?  

Nexxen, a global, flexible advertising platform with deep expertise in data and advanced TV, today (11th December, 2025) announced the introduction of measurement and optimisation into Nexxen Health, its technology suite enabling health advertisers to run data-driven advertising campaigns that [...]

As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.The research shows [...]

Ben Foster, chief operating officer at The Kite Factory, looks at why the attention metric will drive success for advertisers next year. Attention has been a buzzword in the media industry for more than a while and, like most hot [...]

Teads, the omnichannel outcomes platform for the open internet, today (23rd October, 2025) announced the beta launch of CTV Performance, an innovative performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside [...]