As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.The research shows [...]

Ben Foster, chief operating officer at The Kite Factory, looks at why the attention metric will drive success for advertisers next year. Attention has been a buzzword in the media industry for more than a while and, like most hot [...]

Teads, the omnichannel outcomes platform for the open internet, today (23rd October, 2025) announced the beta launch of CTV Performance, an innovative performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside [...]

Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd October, 2025) announced a new partnership with Index Exchange, one of the world’s largest independent supply-side platforms (SSP), to pioneer supply-side targeting, measurement, and [...]

XPLN.AI, the specialist in attention measurement and optimisation, announces the appointment of Laurène Deecke as head of partnerships.  A recognised expert in the digital ecosystem, Laurène has been supporting international publishers for over ten years, addressing their challenges with innovative technological [...]

Adzymic (智酶動力), an award-winning provider of omnichannel creative and media solutions, has established its new entity in Hong Kong. Active in the market since 2021, this milestone deepens Adzymic’s roots and reinforces its commitment to delivering cutting-edge dynamic creative optimisation [...]

XPLN.AI, the ad attention measurement and optimisation specialist, announces the opening of its new office in Milan along with the appointment of Anna Iuculano as managing director Italy.  Following a recent €7m (£5.9m) fundraising round, XPLN.AI is significantly accelerating its international [...]

Clinch, the Agentic AI platform for omnichannel advertising, today (21st August, 2022) announced a new first-to-market DCO strategy available within its Flight Control platform, the ability to optimise creative performance using media performance data. This evolution empowers advertisers to connect [...]

Silverpush, the contextual intelligence company, today (20th August, 2025) has announced new AI-powered enhancements to the company’s proprietary contextual intelligence platform, Mirrors, allowing brands and advertisers to maximise performance and streamline, automate, and optimise, contextual campaigns across YouTube, social, and [...]

MGID, the global advertising platform, has today (16th July, 2025) announced its partnership with Patch.com, one of the largest sources of hyperlocal news in the United States, reaching over 25 million unique visitors per month. This exclusive partnership will focus [...]