Clinch Unveils DCO Upgrade to Optimise Creative & Media Performance Data
Clinch, the Agentic AI platform for omnichannel advertising, today (21st August, 2022) announced a new first-to-market DCO strategy available within its Flight Control platform, the ability to optimise creative performance using media performance data. This evolution empowers advertisers to connect [...]
Silverpush Unveils AI Upgrade to Help Brands Advertise Smarter & Faster
Silverpush, the contextual intelligence company, today (20th August, 2025) has announced new AI-powered enhancements to the company’s proprietary contextual intelligence platform, Mirrors, allowing brands and advertisers to maximise performance and streamline, automate, and optimise, contextual campaigns across YouTube, social, and [...]
Sojern Joins Forces with PubMatic to Expand Travel Audience Data Curation
Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic, an independent technology company shaping the future of digital advertising’s supply chain. This new relationship enables agencies and advertisers to access and activate Sojern’s extensive real-time travel [...]
MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation
MGID, the global advertising platform, today (25 June, 2025) announces the release of CPA Tune. This powerful self-optimising system utilises machine learning to maximise conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, [...]
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