DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, have announced the launch of the DV Authentic AdVantageTM, a first-of-its-kind solution that combines DV’s trusted media quality controls with DV Scibids AITM to [...]

Leading ad tech company Adnami has announced the appointment of Stevie Antonioni as its new managing director, UK. The hire marks a significant step in Adnami’s growth strategy, following a series of product innovations and an expanding client base across [...]

This week our columnist Shirley Marschall takes on the homogeneity of the digital world, and why the dominance of the walled gardens represents convenience, not strategy... Once upon a time, every city centre had its own character. Local shops. Neighbourhood quirks. [...]

Shirley Marschall examines how optimisation is affecting advertising. Have we optimised into oblivion? Remember that banner ad that made you laugh? The pre-roll that really resonated with you (or at least didn’t make you skip immediately)? The Instagram ad you [...]