Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Xaxis, GroupM’s outcome media specialist, used Context Control Targeting to increase campaign performance, website traffic, and brand awareness for a major fashion retailer, all within a short [...]

Kao, a leading Japanese consumer goods manufacturer and one of the world's largest suppliers of professional salon products including brands like Goldwell and other iconic beauty brands such as John Frieda and Molton Brown, has appointed the7Stars to handle media [...]

Vocento, 1er groupe de presse espagnol, annonce aujourd’hui sa collaboration avec Smart, la plateforme indépendante de monétisation publicitaire. L’objectif de ce partenariat est de fournir à l’ensemble de ses clients annonceurs et acheteurs médias un accès direct à un inventaire [...]

Vocento and Smart have reached an agreement to work together to deliver the best technology solutions to the advertising market, to provide clients and media buyers with a high-quality and varied inventory, increased visibility and optimised results. Vocento has chosen [...]

Partnership management platform, impact.com, has welcomed the new year with a new global parental leave policy, which outlines the enhanced support that it provides to eligible employees when they become parents or take on parental responsibility. With the company now offering [...]

In today’s ExchangeWire news digest: AT&T Inc. have agreed to sell Xandr to Microsoft for an undisclosed fee; Chinese regulators have suspended a partnership with Alibaba Cloud Computing over claims they failed to promptly report a cybersecurity vulnerability; and Rec [...]

Bidstack, the in-game advertising platform, today announced a landmark commercial partnership with Azerion, the leading pan-European digital entertainment and media platform, who will be the exclusive commercial partner across Bidstack’s inventory over the next two years. The agreement, thought to be [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today (16 December) partnered with Tikin Media, one of China’s most advanced and forward-looking elevator advertising companies to integrate their premium DOOH inventory into the Hivestack [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration. BidSwitch, engineered by IPONWEB (to be acquired by Criteo), [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (9 December) announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and [...]