IP protection company White Bullet and independent ad tech platform Smart AdServer today (29 September) announce a global partnership designed to help eradicate the scourge of piracy from the global media landscape.  White Bullet’s platform detects piracy across multiple digital ecosystems, [...]

Kantar, a global leader in data, research, and consulting, announced its partnership with Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers. This agreement allows Kantar to exploit the programmatic market data produced by Adomik, [...]

GroupM (WPP) – the world’s leading advertising investment company – announced a partnership with Adomik, the leading AdTech software developer and provider of smart advertising analytics for publishers. The latter has released support for the reporting activities of GroupM’s (WPP) publishers [...]

Eyeota, the leading data partner to global enterprises, today announced it has partnered with Snowflake, the Data Cloud company, to facilitate consumer- friendly and privacy-centric activations of first-party data. “As the world’s largest data onboarding and audience intelligence platform, we’re [...]

IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for Over-The-Top (OTT) and Connected TV (CTV), announced that they are working together to enable video-level contextual targeting for CTV through SpringServe’s comprehensive platform for [...]

impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in fiscal year 2022. Most notably, the company closed a USD$150m round of funding at [...]

Targetspot, a global player in the fast-growing digital audio space, announce its partnership with Digiseg, a cookie and ID free audience data provider based in Denmark. The integration of Digiseg into Passport IQ by Targetspot makes it possible to supply data [...]

Bauer Media Audio and AdsWizz, the leading global technology provider for digital audio advertising solutions, have agreed to work together to sell audio advertising in Denmark, Finland, Norway and Sweden on Soundcloud - the next generation music entertainment company. As [...]

Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance. Brands can benefit from PubMatic’s extensive reach, enabling [...]

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s Ad tech technological platform. With this acquisition, the consultancy is expanding its product portfolio with a scalable platform [...]