Amobee Partners with SeenThis to Deliver Streaming Advertising at Scale
by Newson 20th Apr 2022 in
Amobee partners with Swedish media-tech company, SeenThis, to drive maximised consumer attention through innovative adaptive streaming ad formats
The fast-evolving demand for video advertising formats underlines brands’ desire to deliver an enhanced and highly-engaging consumer experience throughout the digital publishers and media owner ecosystem. However, agencies and advertisers continually face three prominent limitations of video advertising: limited supply, compressed video-compressed video file sizes, and high CPMs. To address each limitation, a brand must balance video quality and fast load times, KPIs and CPM costs, alongside scalable but targeted audience strategies. United in delivering a solution that alleviates all of these, the Amobee and SeenThis partnership allows brands to deploy their high-quality video assets within SeenThis creatives across Amobee’s global scale of supply and publisher partners.
This relationship is in line with Amobee's ongoing focus on video advertising, which has underlined the necessity of providing a premium video experience in all environments, even those that haven't traditionally been used for video assets, such as display. This, combined with Amobee’s expertise in delivering highly relevant contextual ads using its own proprietary tool, Brand Intelligence, enables advertisers to drive engagement more effectively.
“We see a future where there is no divide between branding and performance campaigns, but rather a spectrum of media formats aimed at driving core business KPIs – all of which must deliver a high-quality consumer experience. Our partnership with SeenThis not only exceeds these ambitions to drive performance for consumers and brands alike but also does so under sustainable and environmentally-friendly impacts”, says Piper Heitzler, head of growth, EMEA at Amobee.
SeenThis’ groundbreaking screen experience enables advertisers to stream high-quality video creatives on display across the programmatic ecosystem, without concern of ad load times and creative sizing. Due to the technological efficiencies of SeenThis end to end setup, delivering highly-engaging creatives within the scale of display ensures that no ad views are lost owing to slow load times or loading out of screen, promising a more sustainable advertising ecosystem when Amobee delivers the global volume of ad impressions that they do.
“With SeenThis’ technology, advertisers are able to publish high-resolution video content to create more innovative, engaging, and efficient display ads – without changing their workflows or their existing ways of working. At the same time, Amobee will reduce the amount of data needed to deliver high-quality video files, increasing site performance while delivering greener campaigns for their clients”, says Thomas Houge, CCO at SeenThis.