Adelaide & Fitzco Announce Strategic Partnership
Independent advertising agency Fitzco today (June 16th, 2022) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying practice. With access to Adelaide’s AU attention metric, Fitzco can help [...]
GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements
GumGum, a contextual-first global digital advertising platform, announced today (June 14th, 2022) a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows [...]














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