Our new columnist, Chloe Singleton, group media and social director at eightandfour, looks at why people are increasingly gravitating toward social media spaces where connection feels more intentional...

Seedtag, the global Neuro-Contextual advertising company, today (11th March, 2026) announced the launch of Liz Agent, an agentic AI Platform designed to optimise media planning and campaign activation for brands and agencies.  By leveraging Seedtag’s Neuro-Contextual data, the Liz Agent acts [...]

HBAgency, the international ad tech company specialising in programmatic yield optimisation for publishers, is expanding its footprint across Latin America and Spain — markets it considers central to its growth strategy for 2026 and beyond. Founded in 2018, HBAgency has built a proprietary [...]

MarkApp today (3rd February, 2026) announced the launch of MarkDash, its centralised reporting and partner operations platform designed to deliver real-time visibility, actionable insights, and operational control across programmatic advertising workflows.  MarkDash serves publishers, app developers, OEMs, SSPs, brands, and agencies [...]

Silverpush, the contextual intelligence company, announced the launch of the Silverpush Trend Intelligence Platform, a new contextual intelligence solution built to help brands and agencies analyse, plan, and act on real-time cultural trends.  As trends across social and digital platforms emerge [...]

In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle.  WPP courts advertisers [...]

iion, the unified gaming advertising platform, has secured a strategic partnership with Arkadium, unlocking access to one of the most engaged casual gaming audiences in the industry. This collaboration enables iion advertisers to access Arkadium's high-quality casual gaming inventory directly [...]

Global advertising platform MGID today (7th October, 2025) announced a significant strategic restructuring of its leadership team. Sergii Denysenko, who had been MGID’s CEO for 14 years, will be taking the newly created role of chairman of the board. His [...]

Azerion, the leading European digital advertising company, is proud to announce a comprehensive rebranding, unveiling a fresh visual identity, a newly designed website, and a revitalised presence across social platforms, highlighted by the brand’s dynamic new tagline ‘Everyone. Everywhere’. This rebranding [...]

TeqBlaze, an independent ad tech technology vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals. This tool enables platform owners to define audience-specific pipelines and structured deals, based on actual behaviour, context, and [...]