Today (10th December, 2025), NumberEight, in collaboration with Barometer, AdsWizz, and Sounds Profitable, releases a comprehensive global podcast-only audience study to date across the United States, United Kingdom, Australia, Germany, and France. The report replaces assumptions with evidence and gives [...]

This week, broadcasters, tech giants, and regulators redrew the boundaries of digital media  from ITV’s precision TV ads to Europe’s softened AI stance. In today’s MadTech Daily, we cover the EU planning a new probe into Google over news rankings, [...]

In today’s Digest, we look at Trump threatening a USD$1bn lawsuit against the BBC over the editing of a Panorama broadcast, TikTok and iHeartMedia launching a podcast network to tap the creator economy, and Netflix eyeing original video podcasts. We [...]

As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in privacy-first audience intelligence, to bring verified audience insights and precision targeting to both [...]

In today’s Digest, we cover WPP striking a USD$400m AI deal with Google, Spotify partnering with Netflix on video podcasts, and Google offering search fixes as an EU fine looms.

In her latest column, Shirley Marschall kicks-off Q4 with her own take on annual end of year predictions...

Overwolf Ads, the leading platform for in-game advertising, announced the launch of The Leaderboard Insights Podcast, a new podcast designed for marketers, brands, and media agencies who want to understand how advertising in gaming works, how to advertise in gaming [...]

From podcasts to music streaming services and smart speakers, audio content is experiencing a resurgence - bringing with it new opportunities for brands to connect with audiences in a more personal and immersive way... Aceex AceeX is an ad tech platform that [...]

NumberEight, the leading ID-less audience intelligence company, today (12th June, 2025) announced a strategic partnership with Katz Digital, one of the most influential media sales organisations in the US. Known for its deep roots in audio and expansive cross-platform reach, Katz [...]

In a significant step forward for digital audio advertising, AdTonos and NumberEight are thrilled to announce a new partnership that redefines targeted advertising in podcasts and mobile audio.  This collaboration marries AdTonos' unparalleled ad-serving technology, connecting ad buyers with audiences across [...]