ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Oracle to buy AddThis; Yahoo ignores tax threat and considers lay-offs; Nielsen calls for new measurement system; Rubicon Projects partners with Zynga; and Snapchat to develop [...]

It is CES week, and everything in your home is becoming 'smart'. You have intelligent washing machines, telling you when your washing is done. You have cerebral thermometers, adjusting heat to your preferred selection via an app on your phone. [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU ad market to grow 3% in 2016; McGarryBowen sets up HK outfit; Gravity4 buys out Australia's [...]

Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful interactions with consumers. More importantly, last-click attribution is not in line with key business metrics, according to Ann Reilly and [...]

The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology. ExchangeWire spoke to several senior marketing professionals from leading ad tech companies about their expectations for 2016, we’ve summarised their prediction [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC search ad spend up 13%; India and China fastest growing ad markets; Facebook launches immersive mobile [...]

Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience. Rohit Dadwal, Asia-Pacific managing director for Mobile Marketing Association (MMA), is urging brands in the [...]

Like everywhere else in the world, programmatic has also entered the Chinese market. But the digital advertising market in China is fragmented, and RTB is still at the beginning of its journey. Ad tech provider ReachMax's 'Guide to Programmatic Video in [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: not-for-profit sector is lagging behind when it comes to user [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ad spend climbs 33%; Kantar inks Thai TV ratings deal; Dentsu acquires Philippine media agency; [...]