Mark Connolly is the newly appointed European Managing Director at AudienceScience. Here Mark talks about the issues and challenges currently facing the industry and the important role that technology will play in 2013. I have been fortunate enough to have worked [...]

Paul Frampton is Managing Director at Havas Media We are all well aware that the retargeting model is broken. Still, three years into an RTB world, advertisers are frequency spamming the same users over and over again. Whilst there are some positive [...]

Mikko Kotila is Founder & CEO at STATSIT. The advertising industry is huge. Currently at half a trillion dollars it earns its place amongst world’s largest industries, with the likes of pharma. People tend to overlook the magnitude when they’re evaluating [...]

Ad Trader Conference is back on April 18. This year we will bringing the most senior ad execs in Germany to Berlin. Now in its third year, Ad Trader Conference is the most influential event for the German data-driven advertising [...]

Italy is the biggest Southern European display market, now totalling 500 million euro - and growing - per year. We speak to Marco Guglielmin, Director A-Plus platform at Zodiak Media. Zodiak Media is a leading Publisher Trading Desk in the [...]

Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to an established method of media buying. We are now at a point where, although automated-led buying still has room for [...]

We have already looked at how you would execute premium programmatic from a direct sales platform in the first of this series of posts. But what about the other options, namely RTB and the ad exchange. Today we [...]

There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it in the last three months is not the be underestimated. After all, this is the sweet revenue spot for most [...]

Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting discussion with the media manager of a large FMCG company known for booking premium inventory via DSPs for a number of [...]

Brands are significantly increasing their investment in online video, but not all this new money is being spent wisely. When a market expands as rapidly as online video has, there are bound to be some red herrings. Right now, some [...]