It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate around the area of data-driven display at the half-day conference on June 15. The Singapore event is now sold out. [...]

Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan. Can you give an overview of MRM’s [...]

A lot has been written about real-time bidding recently. ExchangeWire’s own Ciaran O´Kane recently wrote a piece in the in New Media Age explaining some of its advantages for marketers. But is this as revolutionary a shift as [...]

Germany is the biggest display market in Europe - one billion euro plus, and growing faster than the UK and France. As we all know now the German display space is complicated - but the opportunities remain large in the [...]

Robbie Hills is the Head of Rich Media for Google APAC. Here Hills discusses the growth of rich media in the region, and how mobile and exchanges are influencing Google strategy around its offering in APAC. Can you give an [...]

Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses the Brandscreen DSP roll-out across the APAC region You recently announced that you have launched across APAC region? How many countries are you now servicing in the region? The [...]

I've been trying to figure out the German display market for some time. It's ridiculously confusing. If you were to draw up a Kawaja eco-system map for Germany everyone would occupy the same two or three squares because [...]

Interesting to get the perspective of a large publishers in a market where ad networks don't dominate, and where most of the selling is done directly. With few third parties in sight. Will automation work in this type [...]

Toby Ross is the Head of Strategic Alliances at Fairfax Digital. Here he discusses publisher data, automated Media Trading and ad exchange adoption in the Australian market. Can you give an overview of Fairfax Digital, its companies and offering in both [...]

ExchangeWire filled in for Gina Lovett on NMA this week, providing an overview of why marketers should use RTB. It's a nuts and bolt piece on the nascent buying strategy - but it made for some interested discussion in [...]