» The Rubicon Project believes the current ad server is a “legacy technology”, and must be put to the sword. In a blizzard of PR, hype, and typical Rubicon showmanship, the company set out its “manifesto” for content creators [...]

» 2010 is definitely the year of the acronym: DSP, DST, DBO, RTB and now SSP. The supply-side platform is the latest buzz word in display advertising. Doubtless you’ll see it bounced around industry blogs and websites (like [...]

» Improve Digital and AOP are building up to their joint event next week. Improve Digital gives a full list of attendees and the agenda for the half-day conference. ExchangeWire will be on “the changing dynamics of buying [...]

» Tagman the “universal tag company” raised $1.3 million in funding yesterday to expand its offering globally. Tagman is already working with a number high-profile ecommerce and agency clients (it recently inked a recent deal with Boden to track [...]

» According to the US & Trademark Office, there is an application to patent Real-Time Bidding. The patent was filed by David Roth (possibly the same David Roth who is Director, Search Marketing at Yahoo?) in October 29, 2007. [...]

Andy Cocker is Co-Founder and Managing Partner of buy-side exchange trading specialists, Infectious Media (@infectiousmedia). 2010 could be as significant a year for digital media trading as the 1986 Big Bang year was, when electronic, screen based financial trading first took [...]

Emily Riley, Senior Analyst at Forrester Research, presented a headline-grabbing report on the evolving area of automated ad trading at Admeld's first Partner Forum event in New York last week. The report focuses on RTB and the emergence of [...]

The holding agencies are busily putting together exchange strategies, as they look to deliver better campaign performance for clients. Some are building out their own platforms; while others are partnering with technology companies. There does seem to be [...]

Improve Digital Trading Event In London Improve Digital is teaming up with the AOP for an event on Feb 23. The event, entitled “New Rules of Revenue”, will focus on the changing display advertising landscape, and what publishers will need [...]

Mobclix Offers Audience Profiles To Ad Network Partners Mobclix, the largest mobile ad exchange for the Iphone ad market, has announced it will re-sell audience profiles to its ad networks partners. The move will allow agencies and advertisers to better [...]