Integral Ad Science, a global leader in digital media quality, today (November 17th, 2022) released its latest research Constructing Your Quality Path. The report unveils how media experts use supply path optimisation (SPO) in their digital marketing strategies and how [...]

While innovation and digital transformation continues to flow within the advertising industry, this has perhaps been most dramatically seen in the out-of-home (OOH) segment, as it pivots from paper-based to programmatic-powered. In this exclusive Q&A, Diederick Ubels, CEO, Sage+Archer details [...]

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the successful delivery of the world’s first anamorphic programmatic DOOH campaign.  The campaign was activated for RE/MAX of Southern Africa, the leading global real estate [...]

Manadge, the advertising management platform specialised in programmatic, has announced the extension of its presence in Italy by partnering with sales house Adasta. Using Manadge's technology, Adasta can easily analyse its ad stack and increase monetisation performance across all its [...]

From podcasting to playlists, audio streaming has witnessed exponential growth in recent years and shows no signs of slowing down. Global streaming subscribers are expected to hit 1.3 billion by 2030, creating a significant opportunity for advertisers to reach a [...]

The leader in contextual intelligence, GumGum, announced today (November 8th, 2022) that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023.  By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) [...]

Kevel Relay, the suite of programmatic APIs that allow publishers to unify, mediate, and control their auctions, is adding substantial SSP integrations in the DOOH space. DOOH is one of the fastest growing programmatic markets and is expected to reach [...]

Ad tech company, Adnami, has appointed James Upson as managing director for the UK and the Netherlands, as it readies itself for further expansion across Europe.  James, who will also join the leadership team at Adnami, will guide the UK business [...]

Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (November 2nd, 2022) announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater [...]

Hivestack, la compañía de tecnología de publicidad digital exterior (DOOH) líder a nivel mundial, (Noviembre 02, 2022) anunció hoy una asociación con RZK Digital, un operador de red de medios DOOH impulsado por datos que ofrece paneles LED de gran [...]