Lucid & Adelaide Prove Attention Metrics Drive Better Brand Outcomes Than Traditional Metrics
Lucid®, a leading provider in programmatic research technology, and Adelaide, a leader in the field of evidence-based media quality measurement, have partnered to help advertisers quantify the impact of attention metrics on upper-funnel brand lift KPIs. Incorporating Lucid’s media measurement solution, [...]
BidMind Partners with CatapultX to Enhance Contextual Advertising in a Cookie-Free Future
BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, [...]
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