The waterfall is a dependable, yet seemingly outdated, technique allowing publishers to optimise their yield. But the waterfall isn't dead yet: according to Alex Bornyakov (pictured below), CEO, VertaMedia, it needs to become automated to maintain its relevance. Writing exclusively for [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Boost in e-commerce sales for back-to-school season; Women working in [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Asian consumers show varying engagement preference; Tencent to track campaigns with AppsFlyer; Dentsu opens China data lab; [...]

With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up unaware about where, or how, their dollars are being spent. Amid this environment, company executives from TubeMogul are urging marketers in [...]

It’s not a wholly new notion that customers today expect to be understood as individuals, rather than groups or segments. They anticipate that companies will reach out to them in the ways and at the times they prefer, with relevant [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent's digital-only success; New market transparency tools by [...]

Much has been written about the impending death of the agency and the role programmatic will purportedly play in the killing. But, far from eliminating creatives’ jobs, technology could actually be creating new ones. In this piece, Hugo Gersanois, Chief [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Chinese investors acquire Media.net for £687m; AU online ad spend hits £3.9bn; TubeMogul aims to educate China [...]

While programmatic adoption in Asia-Pacific has yet to reach the same level of maturity as other regions, this gap has enabled companies here to study and gain from the experience of their counterparts in Europe and US. In this industry [...]