The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the retrospective at the end of 2014. But I feel the predictions for this year [...]

Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed at providing greater transparency in the online ad trading sector, bringing a near three-year deadlock to an end. The newly formed [...]

AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory on websites such as GMX and WEB.DE, in a move that could see the German programmatic ad market double in [...]

At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how customisation will define the programmatic space going forward. Some of the areas covered in the discussion are outlined below. - [...]

There has been so much written recently about 'programmatic'. Everything is 'programmatic' these days. What does it all mean? Who knows? Data-driven decision making? RTB-enabled buying? Automated selling? Ad-serving? ...anyone? It might seem like spin, and probably is, but the simple [...]

With the merger of Xaxis and 24/7 Media, Caspar Schlickum, MD EMEA, Xaxis discusses the implications of the merger on the two WPP entities and the market in general. Why merge Xaxis and 24/7 Media now? What value does it add [...]

While everyone in the advertising industry is talking about technologies, such as data management platforms, and have an opinion regarding the value of data, lots of people forget to mention that there is a key challenge related to DMPs: the [...]

What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the industry and listen to what they are saying about current market trends? It is something that we like to do [...]

If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the power of their own data and the monetary value of using that data in the [...]

According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion in 2012). The Russian market has grown at an impressive annual rate of 34%. The [...]