Jonathan Mendez is one of the most respected commentators on online advertising, and has extensive experience of working with some of biggest digital media companies. His blog optimize and prophesize is a great source for innovative thinking and is [...]

Orange-France Telecom Group and OpenX announced a partnership yesterday to launch the Orange Ad Market. With so much quality inventory now available to European ad traders, the move is likely have a significant effect on the exchange eco-system here. [...]

Orange-France Telecom Group and OpenX announced a partnership today to launch the Orange Ad Market. Both parties believe it will “lead evolution of online advertising exchanges in Europe”. Tim Cadogan, OpenX CEO, took time to speak to ExchangeWire [...]

In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from its owned and operated sites available to buy through the OpenX Market. Partner publisher sites working with Orange’s ad [...]

DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of the global exchange eco-system. It’s a solid overview on what the landscape currently looks like and how it’s likely [...]

» Most content available on European web sites is free to access. All this free information is invariably funded by ad revenue. This ad revenue comes mostly from contextual buys but over the past two-to-three years behavioural advertising [...]

Do publishers fear change? Are they worried that automated platforms will commoditise their ad impressions? The “pork belly” mandate – namely, putting inventory through exchanges is prohibited for fear of commoditisation – has been zealously adhered to by [...]

Agencies and advertisers are now looking to do more audience buys. Top level executives at the big European agencies are actively pushing their organisations in that direction. Data is integral to the success of these audience buys, as [...]

» The latest AOP census, which canvases opinion from the UK’s top publishers, is seeing optimism creep back in to the market. After the downturn last year, AOP members, including the Guardian Media Group, Channel 4, IPC and News [...]

You may have have noticed the term “supply-side platform” being pushed a little harder of late by industry commentators and yield optimisers. SSPs are seen by some as the antithesis of a demand-side platform: its main function is to [...]