New Study Finds Brands Benefit from Advertising Across Mid-Sized CTV Channels
PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today (3 November) released the findings from a custom commissioned Forrester Consulting study entitled “New Opportunities for Scale and Value in OTT/CTV Advertising.” The study uncovers two significant findings. [...]
VDX.tv Releases 2021 EMEA Holiday Video Advertising Guide for Brands and Retailers
VDX.tv, a global video advertising technology company have released their 2021 Holiday Video Advertising Guide “Navigating Consumer Shopping Expectations This Season” for EMEA brands and retailers. This year’s holiday period offers great opportunities for brands, but it also brings stiff competition. [...]
Meetrics Viewability Benchmarks Q3/2021
Im dritten Quartal 2021 stiegen die Sichtbarkeitsraten von Display-Werbung während die Raten bei Bewegtbildwerbung fielen. Auffällig ist die hohe Volatilität der Sichtbarkeitsraten, wenn man sowohl verschiedene Werbeformate miteinander vergleicht, als auch Werbeformate zu unterschiedlichen Zeiträumen betrachtet. Die Sichtbarkeitsraten einzelner Werbeformate sind [...]
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