Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the July 2022 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app.
The rankings feature the top SSPs by open programmatic ad market share for apps across the Roku, Amazon Fire TV, Google Play, and Apple app stores.
Pixalate’s full report announces rankings for each seller's estimated market share of the open programmatic advertising industry across the world, including market share breakdowns by region (North America, EMEA, APAC, LATAM) for CTV and Mobile.
Key findings include Google AdExchange climbing 5% in the North American market for Amazon Fire TV and Bidswitch retaining its top spot in Google Play for North America, holding a market share of 20%.
Download the full report here.