Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation
Kevel, the API-first retail media technology company, today (25th February, 2026) announced the launch of its native Adobe Experience Platform (AEP) Destination, enabling retailers, marketplaces, and commerce media platforms to activate first-party audience data in real-time for retail media campaigns. The [...]
GoWit Announces Partnership with Publicis Media Middle East to Scale Commerce & Retail Media Across MENA & Türkiye
GoWit, the leading ad tech provider, and Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, today announced a strategic commerce and retail media partnership across MENA and Türkiye. This partnership brings together GoWit’s [...]
IAB Europe Releases Commerce Media Measurement Standards V2 & Flexi Ad Sizes Guidelines
IAB Europe, the leading association for the digital advertising and marketing industry, has released two significant new resources designed to accelerate the maturity, scalability, and effectiveness of retail and commerce media across Europe: Commerce (Incl. Retail) Media Measurement Standards V2 Flexi Ad [...]












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