In today's ExchangeWire Digest: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool; OpenAI questions Zuckerberg role in USD$97bn (£71.2bn) Musk takeover offer. Walmart grows ads business by 46% Walmart’s advertising revenue increased by 46% year-over-year, as revealed [...]

Kevel, the industry leader in API-based ad serving technology, today (13th August, 2025) announced that Carwow, the UK’s leading online car marketplace, has partnered with Kevel to further develop and scale its retail media offering for its partners. This collaboration [...]

Retail media networks (RMNs) and brands can now measure and optimise the creative effectiveness of their retail media ads in real time using an AI-powered tool launched by creative data provider DAIVID. DAIVID has updated its Creative Data Feed API to enable [...]

Pentaleap Inc., a leader in retail media technology, and Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced a new-to-market partnership delivering a real-time bidding (RTB) integration for retailers' onsite Sponsored Product Ads (SPAs). This industry-first [...]

IAB Europe, the leading European-level industry association for the digital advertising industry, has today (15th July, 2025) released the second edition of its Attitudes to Retail Media Report, offering a comprehensive view of how Europe’s retail media landscape is developing. [...]

Pentaleap Inc., a leading retail media technology provider, and Skai, the leading omnichannel advertising platform for commerce media, today (2 July, 2025) announced a strategic partnership to connect advertiser demand with supply from leading retail media networks around the world. This collaboration brings together Pentaleap’s innovative [...]

Kevel, the leading retail media technology provider, today (24 June, 2025) announces the launch of Kevel Console, an AI-powered self-service platform built for retailers, marketplace and publishers. Designed for scalability, control, and operational efficiency, Kevel Console combines powerful AI features [...]

In today’s Digest, we cover WhatsApp introducing ads, Sainsbury’s launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels. WhatsApp to Introduce Ads  WhatsApp is preparing to introduce ads on its [...]

Kevel, the industry leader in API-based ad serving technology, today (17th June, 2025) announced that Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone [...]

VideoElephant, leading video solutions provider and one of the world’s largest libraries of premium, rights-cleared video, announces the expansion of its CTV OOH Network, called “CTV Everywhere”, bringing video to more out-of-home (OOH) viewers than ever.    The expansion extends the power [...]