ExchangeWire is hosting its first ATS conference in the APAC region. The half-day event will be held in Singapore on Wednesday, June 15. ATS Singapore will look to bring the APAC buy and sell side together for in-depth [...]
Data continues to be the hottest topic in display. How do I leverage it, how do I value it and more importantly how do I trade it? Auke van den Hout is the Founder of Adatus, a pan-European [...]
Andreas Schwibbe is the CEO of adnologies, a Hamburg-based ad technology company. Schwibbe recently spoke to ExchangeWire recently about the company's dynamic retargeting and data exchange solution.
Can you give an overview of the adnologies offering?
AS: adnologies is a [...]
Infectious Media has been actively trading on exchanges for over two years. In fact it was one of the first companies ExchangeWire spoke to back in the day when this venerable blog was working under the moniker of FarneyMedia [...]
The Yahoo DR business has been growing its market share across Europe over the last couple of years. It has invested significant resource into its data strategy, giving it an edge over third party ad nets. But given [...]
Criteo is probably the most successful European ad tech story over the last couple of years. It owns the re-targeting market here in Europe. Criteo's tags are everywhere, including most of the top ecommerce sites in the market. [...]
The paywall is not a panacea for the current economic woes being experienced by traditional publishers. In fact outside specialist and business critical content providers, like the WSJ and the FT, you are going to struggle to get anyone [...]
How time consuming is it to send an I/O by fax? And why the hell am I spending a whole week smashing the phones to close a paltry five grand deal? Work flow is still a major pain [...]
Louisa Wong has spent most of her career working on the supply-side, but recently crossed the rubicon to take up a role at Aegis. The new position, Director of Media Platforms, will focus on ad trading strategies across the [...]
It would see that normal service has been resumed. Specific Media remains committed to its core agency business. In an interview with ExchangeWire Ian Dowds, Vice-President UK Revenue at Specific Media, reiterates why SM will continue to focus [...]
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