In this exclusive interview on the eve of ATS Madrid 2023, ExchangeWire speaks to Rafael Amieva, general manager, Spain, Outbrain, on how marketers can maximise scale and privacy-conscious targeting capabilities following the deprecation of the third-party cookie. What options are available [...]

In association with Unruly In this exclusive Q&A with ExchangeWire, James Malins, chief revenue officer, Tremor Video, discusses the power of using actionable insights tools when conducting marketing research, and the ways in which brands can utilise such tools to craft [...]

Azerion, the digital entertainment and media platform, has supercharged its full-funnel brand performance capabilities with the launch of a new data and technology arm, Performance by Azerion.   The team of data and technology specialists will help clients to create bespoke targeting, creative, [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Proximic by Comscore, a division of Comscore and leading provider of addressable programmatic targeting, today (March 23rd, 2023) announced the integration of Proximic by Comscore’s predictive [...]

Equativ, the leading global independent ad platform today (March 10th, 2023) announced a partnership with Qortex, the pioneer in On-Stream™ video ad decisioning.  The partnership aligns around Equativ’s in-game marketplace powered by Equativ Buyer Connect (EBC), the self-serve digital ad curation [...]

Scoota, a leading independent ad tech company, has announced an expansion to its partnership with Adsquare, an award-winning location intelligence platform. This latest integration sees Adsquare data accessible from within the Scoota platform for programmatic digital out-of-home (DOOH) planning and [...]

As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers. Not only has the [...]

Taptap Digital, the leading multinational programmatic ad tech company powered by geospatial intelligence, has launched new attribution measurement for DOOH campaigns. The new system will support Taptap's already robust DOOH solution, which is used by global brands like Dior, Adidas, [...]

Ogury, the global leader in personified advertising, today (February 14th, 2023) announced the appointment of Emily Barfuss as chief marketing officer. In this role, Barfuss will strengthen the awareness and adoption of Ogury’s unique offering and technology - the most [...]

Ogury, leader mondiale del personified advertising, annuncia (14 febbraio 2023) la nomina di Emily Barfuss in qualità di chief marketing officer. Con questo ruolo, la manager rafforzerà a livello globale la forza e l’adozione dell'offerta tecnologica di Ogury,  la soluzione [...]