Channel 4 has selected leading ad tech provider, mediarithmics as their advanced data platform partner to hone their campaign targeting capabilities, as part of the broadcaster’s ongoing strategy to accelerate digital across the business. The solution that mediarithmics has created in [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: a bill aiming to ban the use of microtargeting on political advertisements has been introduced in the US; S4 Capital [...]

Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers use consumer data pre-dating the current crisis, how is the industry responding to [...]

When Google announced earlier this year that it would be phasing out the use of third-party cookies in Chrome within two years - following similar moves by Mozilla’s Firefox and Apple’s Safari - it heralded in a new era of [...]

In today's ExchangeWire news digest: a new bill banning the use of microtargeting in political ad campaigns is introduced in the US; Pinterest sees success with a new feature that allows users to buy food through clickable ads; and Twitter [...]

Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its Consumer Data Privacy Report for the UK, providing a view into how consumer perception of data privacy is shaping the future of advertising. Two years since the enactment of [...]

In this exclusive article for ExchangeWire, Nickolas Rekeda (pictured below), CMO at MGID, explains how native advertising can offer brands the safety they're looking for. Brand safety is a growing concern across APAC, but the solution may be simpler than you [...]

89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the scope for segment definition and adds a new attribute: a person’s personality. Correctly discovered user’s personality gives deep insights into [...]

Video contextual technology platform for brands and agencies, Zefr, has been selected for the expanded YouTube Measurement Program (YTMP), signalling its commitment to deliver nuanced brand suitable contextual targeting campaigns at scale on YouTube. This announcement coincides with the expansion [...]

Sebastian Gray (pictured below), co-founder and SVP at Dugout speaks exclusively to ExchangeWire about brand suitability, video advertising, and customer data protection. How can brand suitability best complement brand safety when displaying video content? Ideally, these two concepts should be the perfect [...]