Recently ExchangeWire asked a number of leading and emerging ad network players the following series of questions to get their perspective on the changing European display landscape: “There’s been a lot of debate around how ad networks can work with the [...]

I wrote a piece recently entitled "The Life & Death Of The Ad Network". I argued that the rise of real-time ad trading would fundamentally change the way ad nets currently do business - but concluded that the ad [...]

VivaKi is starting to get very active in the APAC market - and is spearheading the Publicis move into data-driven display buying across the region. Here Ros Allison Director of VivaKi Nerve Center in Australia discusses Vivaki's [...]

VivaKi is starting to get very active in the APAC market - and is spearheading the Publicis move into data-driven display buying across the region. Here Ros Allison Director of VivaKi Nerve Center in Australia discusses Vivaki's exchange strategy in [...]

ExchangeWire is hosting its first ATS conference in the APAC region. The half-day event will be held in Singapore on Wednesday, June 15. ATS Singapore will look to bring the APAC buy and sell side together for in-depth [...]

Agencies love eye candy - because their brand advertisers do. Nothing worst than having your brand advertising displayed alongside inferior and inappropriate content. Adnetik released a tool this month that allows advertisers the capability to value of the [...]

Brandscreen is one the leading DSP vendors in the APAC region. Here Julian Tol discusses the Brandscreen proposition, the APAC exchange eco-system and how the region's advertisers, agencies and publishers are developing strategies to trade in the automated display marketplace. Can [...]

The acronym Demand Side Network was coined on this blog several months - before Epic Media decided to own the TLA (Three Lettered Acronym). The DSN best describes a network that is wholly focussed on advertiser/agency, and who lives [...]

Is the publisher getting hammered on pricing in the real-time market? The concerns around cherry-picking of inventory are real. The sales channel conflicts are real. Publishers want to put more inventory through RTB - but worry what [...]

Last week Performics announced the launch of its ATD in France. Here Marco Bertozzi, Managing Director, EMEA at VivaKi Nerve Center, gives some overview on the announcement and how Performics' clients in France will benefit from the new buying [...]