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  • Connatix Launches Suite of Content Creation Tools for Publishers

    Connatix, the leading video technology company for premium publishers and advertisers, today (May 4th, 2023) announced the launch of its content creation suite – an expansive set of tools to help publishers create new video content, elevate storytelling, grow video [...]

  • IAS Enhances YouTube Brand Safety & Suitability Measurement Offering

    Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.  Powered by cutting-edge, machine learning technology, IAS measurement [...]

  • Getir Eye Flink Acquisition; Vice Media Facing Bankruptcy

    In today's ExchangeWire news digest: Getir look to acquire Flink; Vice Media reportedly prepare to file bankruptcy; and ad spend on Amazon Prime grows. Getir in talks to acquire Flink Rapid delivery service Getir is reportedly in talks to acquire Flink. The [...]

  • Lumen Registers Increased Views & More Positive Response to Ads Using SeenThis Technology

    Adaptive streaming company, SeenThis, announce that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology ​​.  The study [...]

  • El Proveedor de Soluciones de Publicidad en Vídeo AdPlayer.Pro Amplía el Portafolio de Formatos Outstream

    AdPlayer.Pro, un proveedor internacional de soluciones de publicidad en vídeo outstream, ha ampliado su portafolio de formatos outstream con la nueva variación de formato Sticky  - Flexible Sticky (Pegajoso Flexible). Según el anuncio oficial de la compañía, el formato publicitario Flexible [...]

  • AdPlayer.Pro Outstream Video Ad Solutions Provider Expands Outstream Format Portfolio

    AdPlayer.Pro, an international provider of outstream video advertising solutions has expanded its outstream format portfolio with the new variation of Sticky video ads - Flexible Sticky.  According to the company’s official announcement, the newly-released Flexible Sticky ad unit implies the video [...]

  • The Importance of Attention

    In association with Unruly. In this exclusive Q&A, Kiran Uppal, VP projects and insights at Unruly, breaks down the genuine importance of the industry’s latest buzzword “attention measurement,” particularly when it comes to creative optimisation, and explains how under-utilised data – [...]

  • Harnessing the Potential of Video: Q&A with Marc Thomas, EX.CO

    In this exclusive interview ahead of ATS Madrid 2023, Marc Thomas, general manager EMEA at EX.CO discusses how ad tech's shift towards privacy centricity is impacting programmatic, the resurgence of context and integration of AI, and how marketers can utilise [...]

  • Sports Streaming Part 2: Future All-Stars?

    As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part two, we rundown which of the tech giants are [...]

  • Experts Call for AI pause; Meta to Ban Political Ads in Europe?

    In today's ExchangeWire news digest: tech experts appeal for a hiatus on AI development; Meta mull barring political advertising on their platforms in Europe; and Tencent bring a paid subscription option to WeChat. Experts call for pause in AI’s development A group [...]


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