ShowHeroes, Europe’s leading, independent provider of video solutions for digital publishers and advertisers is introducing its new Interactive Video Formats. ShowHeroes has created an entire set of five new solutions that enable its clients to leverage ShowHeroes premium instream inventory [...]

Zefr, the leading data company for brand suitability in video, today announced the release of the Brand Suitability Suite, software that enables brands and agencies to apply the industry-leading GARM framework to their video advertising. The self-service product will be [...]

Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sellers.guide (https://sellers.guide), an industry-wide initiative designed to bring a heightened level of transparency to the ad tech ecosystem. The state of transparency in ad tech has categorically [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a collaboration with Oracle Moat Measurement, a leader in real-time attention analytics, bringing new control, choice and transparency to advertisers working [...]

IRIS.TV, the leading video data platform, has announced the appointment of Stuart Keith as vice president of publisher partnerships for the EMEA region. Stuart brings over 19 years of experience across the tech, media and telco industries, and is responsible [...]

VlogBox, a leading video monetisation and distribution company, recently forged a partnership with anti-fraud company Protected Media to improve fraud detection on its platform. VlogBox’s applications are now fitted with Protected Media’s SDK, which offers a robust cybersecurity solution for [...]

Zefr, the leading data company for brand suitability in video, announce a strategic partnership with one of Japan's largest corporations, Mitsui & Co., Ltd. ("Mitsui") to expand its video brand suitability solution to Japan. Zefr will work in collaboration with [...]

Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, today announced a global partnership with leading ad platform Unruly.  NEW ID, which distributes premium South Korean entertainment content (K-Content) on connected TV (CTV) and over-the-top (OTT) platforms across Asia, Europe and the [...]

Zefr, the leading data company for brand suitability in video, has announced the appointment of Kelsey Garigan as executive vice president, head of North American sales. Kelsey has been a key member of the Zefr team since 2012, helping the business [...]

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of digital media across the APAC region, alongside global comparisons. Integral Ad [...]