Why did the 30-second ad become the default and is the five-second ad the future for which we should all be striving? Mike Nicholson (pictured below), director of mobile business development, EMEA, OpenX, certainly thinks so. Nicholson explains for ExchangeWire [...]

Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile digital ad spend accounted for 30.5% (£2.6bn) of total digital ad spend in 2015, which [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Pre-roll versus mid-roll video ads; Growth of programmatically traded ads; FMCG [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu Aegis Network acquires in India & AU; Indonesian publisher goes programmatic with SpotX; AU performance firm [...]

TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from colour to online. In the realm of TV advertising, TubeMogul's Australia and New Zealand managing director, Sam Smith (pictured below), [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Publishers see rise in programmatic partnerships; Brands need to leverage [...]

The waterfall is a dependable, yet seemingly outdated, technique allowing publishers to optimise their yield. But the waterfall isn't dead yet: according to Alex Bornyakov (pictured below), CEO, VertaMedia, it needs to become automated to maintain its relevance. Writing exclusively for [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent's digital-only success; New market transparency tools by [...]

Much has been written about the impending death of the agency and the role programmatic will purportedly play in the killing. But, far from eliminating creatives’ jobs, technology could actually be creating new ones. In this piece, Hugo Gersanois, Chief [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Chinese investors acquire Media.net for £687m; AU online ad spend hits £3.9bn; TubeMogul aims to educate China [...]