Optimisation for brand advertising is a strategy not often employed by European agencies. Collective Media is now looking to offer brands the type of real-time optimisation solution that is traditionally used in direct response campaigns. In an interview [...]

Despite all the innovation in display and talk of disintermediation, ad networks are still doing pretty nicely. They're still making big margins. And more importantly are still delivering performance for agencies and advertisers. But the threats to [...]

I first talked about ad exchanges in a pitch in 2008. The DoubleClick ad exchange was either recently launched or due to be. Either way it seemed like the answer everyone in the industry had been looking for: [...]

ComScore reported this week that nearly 3.6 billion video ads were viewed in the US over the month of July (again no figures for Europe, ComScore?). That’s a phenomenal figure. Given that vdieo ads are very much a brand focused [...]