ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Falling media costs across iOS and Android; Dated martech integration; [...]

On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching Android Instant Apps – the ability to stream apps without them being downloaded to a device – and, in doing [...]