Dynamic creative assumes the amalgamation of data and creativity; but how much is that actually the case? Is dynamic creative being effectively implemented by advertisers and how can it be best put to use? Claudia Collu (pictured below), chief commercial [...]

To achieve the dream of programmatic and creative working harmoniously together, which side needs to be in the driving seat? How can the industry ensure that effective campaign execution and delivery takes direction from both? ExchangeWire speak with Robert Webster (pictured [...]

Data-driven creative poses a huge opportunity for marketers, but also a plethora of challenges. ExchangeWire hear from Ray Jenkin (pictured below), chief strategy officer, Affectv about the steps marketers can take to overcome those challenges and take their creative campaigns to [...]