In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the tech giant can best grow its offering. Apple is the bête noire of ad tech. Having spent the last three [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Slipping footfall; Trust issues over data; Millennials drive online travel bookings; [...]

What's the deal with rules and regulations surrounding anonymous data in the new EU GDPR? Prof Dr Christoph Bauer and Dr Frank Eickmeier (both pictured), ePrivacy GmbH explain for ExchangeWire what the GDPR states and how it can be interpreted and implemented [...]

EU businesses have resigned themselves to the fact that they will have to start complying with the long-awaited EU General Data Protection Regulation and are preparing themselves for 2018. How is the GDPR perceived from the outside looking in? Kitty [...]

The new EU General Data Protection Regulation may not be particularly fast-approaching, but it will arrive with full force and the digital industry's full understanding of its implications is imperative. Concluding a series of pieces on ExchangeWire looking at the new [...]

After several years of ongoing negotiations, the EU Commission, the EU Parliament, and the EU Council reached a compromise on the EU General Data Protection Regulation (GDPR), which is expected to come into force mid-2018. The new GDPR contains numerous [...]

In the third of a series of pieces exploring the new General Data Protection Regulation (GDPR) coming into force across the EU, ExchangeWire hear from Yves Schwarzbart (pictured below), head of policy and regulatory affairs, IAB UK, about the road [...]

In the second of this series of pieces, ExchangeWire explores the new EU General Data Protection Regulation (GDPR). With contributions from leading industry experts, to understand the details of this new regulation, this series investigates what it means for businesses [...]

In the first of a series of pieces, ExchangeWire explores the new EU General Data Protection Regulation (GDPR). With contributions from leading industry experts, to understand the details of this new regulation, this series investigates what it means for businesses [...]

Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and where do we draw the line between being aware of consumer behaviour and being too aware. Bill Muller, CMO, Visual [...]