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  • Programmatic in DACH is Happening, Slowly But Surely: Q&A with Frederike Voss, CEO, orbyd

    The DACH region, made up of Germany, Austria, and Switzerland tends to play by its own rules when it comes to programmatic. ExchangeWire speak exclusively with Frederike Voss (pictured below), CEO and co-founder, orbyd, about the challenges publishers face in the region; yet how, while progress is slow, publishers are fully embracing programmatic.

    ExchangeWire: What publisher trends stand out in the DACH region?

    Frederike Voss: Germany, Austria, and Switzerland are very specialised markets, perhaps too specialised for certain programmatic approaches that might [...]

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