More people than ever before are shopping on a smartphone and they're even purchasing products brands would never have considered to be smartphone-friendly, like expensive white goods. A mobile strategy is vital, but a next-level mobile strategy may require brands [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Boost in e-commerce sales for back-to-school season; Women working in [...]

The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising channels. With mobile programmatic now a fully fledged digital channel and a highly successful force in its own right, some [...]

Are marketers doing enough to maximise the value they could garner from downloads of their apps? Not only do they hold a wealth of user data, but also an opportunity to reengage and immerse people into their brands. Cristina Constandache (pictured below), [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: A digital detox; Increased digital marketing spend; Rising popularity of branded [...]

In June this year, UK mobile network Tesco Mobile announced an exclusive UK partnership with Unlockd in a bid to change the way users consume and pay for their mobile phones. Matt Berriman (pictured below), CEO and co-founder, Unlockd speaks exclusively [...]

One day after announcing plans to acquire Yahoo Inc., Verizon Communications Inc. (NYSE: VZ) reported its first decline in quarterly revenue in six years. Sluggish subscriber growth underscores why the US's biggest mobile phone provider is seeking new sources of revenue through [...]

There is no denying that the growth in mobile consumption and investment is significant. However, there are also challenges with the level of investment versus consumption. Cristina Constandache (pictured below), MD EMEA, Cheetah Mobile explains to ExchangeWire why investment lags behind [...]

Due to its inherent trackability, mobile programmatic has largely been reserved as a performance vehicle. However, with more and more brands recognising its benefits as an awareness tool, how can both brand and direct response advertisers continue to achieve success? [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability hits its lowest level in 18 months; Shine Technologies appoints James Collier as chief revenue officer; Time Inc. UK [...]