Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply nothing at all. For brands that want to implement attribution modelling successfully, what do they need to take into consideration? Following Conversion Logic’s recent partnership with Rise Interactive to deliver enhanced attribution, ExchangeWire speaks with Trevor Testwuide, co-founder and CEO, Conversion Logic, and Alison Lohse, co-founder and COO, Conversion Logic (both pictured below), about where brands tend to slip-up and [...]
With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to expect on the day. Here, ExchangeWire speaks with Jakob Bak, CTO and co-founder, Adform, and Anthony Rhind, CSO, Adform (both pictured below), about that elusive challenge of bridging the cross-device gap, ahead of Rhind’s participation in a panel discussion covering just that in Paris on Wednesday.
The ATS Paris panel dedicated to cross-device is arguably the most important for the endurance of [...]
On a typical day, internet users are now spending almost as much time online (5.25 hours) as they are on various ‘traditional’ activities combined (with 5.44 hours being spent on linear TV, broadcast radio, traditional press, and console gaming). Across the various ‘offline’ or ‘traditional’ activities, it is linear TV which continues to capture the biggest share of time. On average, online adults [...]
The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom, director, solution architecture, Visual IQ (pictured) discusses how modern-day consumers draw information about brands from a greater number of sources than ever before, encountering online and offline touchpoints, traversing a range of channels such as TV, print, social, and search. Users are also utilising numerous platforms, from smartphones and tablets, to laptops and desktops. This labyrinth of touchpoints equates to an infinite [...]