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  • AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality

    AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetisation and advertising solutions to publishers and advertisers and HUMAN Security, Inc, the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud, [...]

  • Perion's Hivestack Partners with Eletromidia to Integrate Entire Digital Inventory Across Brazil

    Perion Network Ltd., a technology leader in connecting advertisers to consumers across all major digital channels, announced a partnership between its programmatic digital out-of-home (DOOH) platform, Hivestack, and Eletromidia, the major out-of-home (OOH) media company in Brazil, with more than 64,000 [...]

  • Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023

    At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer showing eCPM fluctuations in 2023 across Western Europe. This study, which focuses exclusively on open auctions, is based on an [...]

  • The Rise of the Curation House

    Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers with quality-driven inventory in a post-cookie world. The Importance of Curation First, let's [...]

  • Blis Partners with Place Exchange to Bring Expanded Digital Out-of-Home Inventory to its Platform

    Blis, the integrated planning, buying, and measurement platform, today (February 7th, 2024) announced a new partnership with Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, to expand the global digital out-of-home (DOOH) premium inventory in the Blis [...]

  • Index Exchange & FreeWheel Announce Direct Integration for Efficient Streaming TV Buying

    Index Exchange Inc., one of the world’s largest independent ad exchanges, today (December 19th, 2023) announced a direct integration with FreeWheel, a global technology platform for the television advertising industry.   This integration partnership unlocks a new direct path to premium streaming TV inventory, enhancing media [...]

  • Jounce Media Designates Yahoo Backstage as the Open Web's Largest MFA-Free Supply Source

    Yahoo Advertising today (September 20th, 2023) announced the results of its independent audit on Yahoo Backstage by Jounce Media, a leading source for consistent definitions of inventory quality standards. With the audit, Jounce Media has recognised the direct-to-publisher offering as [...]

  • Industry Review 2024: Can Gaming Reach its Potential?

    ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Gaming is one of the world’s most popular forms of entertainment - is the ad industry realising its potential? Gaming has become a major source [...]

  • Smile Wanted is Thrilled to be Heading to DMEXCO 2023

    Smile Wanted is a private exchange based on a proprietary traffic-shaping AI.  It allows partners to access premium and curated inventory through video, display, and native, and target only qualified audiences.  Smile Wanted stands out as the one and only independent [...]

  • DanAds: A Decade of Breakthroughs in Self-Serve Ad Automation

    For the past ten years, DanAds has been at the forefront of self-serve ad automation technology, revolutionising the programmatic advertising space with cutting-edge solutions for an ever-changing marketplace.  Through a customer-centric approach and a shared vision, DanAds has continuously pushed boundaries [...]