Teresa Sperti Head of Marketing & Product, realestateVIEW.com On Growing Audiences & Balancing Brand And Performance
Teresa Sperti, Head of Marketing & Product for realestateVIEW.com talks about media buying and the importance of striking a balance between brand and performance. She adds with 50% of all Australians accessing online via their mobile it makes the channel a crucial part of their media mix. While Australians are one of the biggest consumers of online video in the world, the lack of inventory is constricting their growth.
Sperti also welcomes the efficiency the ad exchanges, DSPs and RTB [...]
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