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Planet Sport's George Odysseos on X-WWE, Google AI, and UK streaming
In this episode of The MadTech Podcast, George Odysseos, CCO at Planet Sport, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the biggest news in the media, marketing, and commerce industries. On today's episode, X's exclusive deal with WWE, [...]
From Clicks to Cart: The Rise of Social Commerce in APAC
We take a look at the transformative impact of social commerce in APAC, exploring the unique conditions fuelling its meteoric growth. Within Southeast Asia, social commerce transcends mere convenience, embedding itself into daily digital interactions. The population navigates through brands and [...]
The Stack: X Attempts to Regain Former Glory; TikTok Announces Disinformation Updates; Video Games Maker Jagex to be Sold for £900m
This week on The Stack: X Attempts to Regain Former Glory; TikTok Announces Disinformation Updates; Video Games Maker Jagex to be Sold for £900m X has been a trending topic over the past week. In an attempt to regain its former [...]
Amazon Faces Lawsuit Over Prime Video Ad Tier; X to Allow More Control Over Ad Placement; TikTok Moves to Tackle Disinformation
Today on the ExchangeWire digest: Amazon Faces Lawsuit Over Prime Video Ad Tier; X to Allow More Control Over Ad Placement; TikTok Moves to Tackle Disinformation In addition to being faced with ads, users of Amazon Prime Video’s ad-supported streaming tier [...]
The Renaissance of the Ad Server
In association with Clinch. In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The rise of programmatic advertising over the past two decades has demanded evolution [...]
Essential Viewing: Is CTV 2024’s Must-Have for Media Planners?
With 'Future of TV' being one of our key industry pillars in 2024, we explore why CTV is the hottest ticket for media planners this year. The TV landscape has evolved hugely over the past decade and there are no signs [...]
57% of B2B Content Marketers Face Challenges Creating Content; EU Decides Apple & Microsoft’s Services Should Not Be Designated as Gatekeepers; EU Votes on AI Framework
On today’s ExchangeWire digest: 57% of B2B Content Marketers Face Challenges Creating Content; EU Decides Apple & Microsoft’s Services Should Not be Designated as Gatekeepers; EU Votes on AI Framework Around six in ten (57%) B2B content marketers worldwide face challenges [...]
Carlyle to Sell UK Video Games Maker Jagex for £900m; Google Pledges €25m to Boost AI Skills in Europe; Big Tech Meet for AI Opportunity Forum
On today’s ExchangeWire digest: Carlyle to Sell UK Video Games Maker Jagex for £900m; Google Pledges €25m to Boost AI Skills in Europe; Big Tech Meet for AI Opportunity Forum Big deals are on the table in the gaming landscape. Private [...]
93% of 18-24 Year Olds Engage with Sport on Socials; X Strikes Deal with WWE; Google Joins Meta’s Efforts to Detect AI Content
On today’s ExchangeWire digest: 93% of 18-24 Year Olds Engage with Sport on Socials; X Strikes Deal with WWE; Google Joins Meta’s Efforts to Detect AI Generated Content With the Super Bowl having just taken place and major sporting events on [...]
Dexerto's Jonathan Kitchen on Taylor Swift's Music Leaving TikTok, Social Media Trends, and Amazon's New Ad Deal
ExchangeWire’s Mariam Ahmad and Lindsay Rowntree are joined by Jonathan Kitchen, Head of Sales, EMEA at Dexerto, to discuss the biggest news in the ad tech world. What Removing Taylor Swift, Drake And More Means For TikTok—And Users (Forbes) Who needs who [...]
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