Latest Stories

• Yahoo Australia Bolsters Growing Team with Appointment of Maddie Basso as Head of Commercial

  1 year ago News

  

  Yahoo has appointed Maddie Basso to the newly created role of Head of Commercial for Australia.  At Yahoo, Basso will drive the company’s overall commercial strategy across partners, resellers and operations in the Australian market. Leading a team of 15, her [...]

• Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising 

  1 year ago News

  

  On today’s news digest: Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising  Spain’s data watchdog (AEPD) has ordered the suspension of two of Meta’s planned election tools for Instagram and Facebook, which are [...]

• Taboola Signs Exclusive Deal with Foundry

  1 year ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (May 31st, 2024) announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors. Foundry is utilising Taboola’s suite of [...]

• ExchangeWire on PayPal’s Ad Network Plans, Ethics Surrounding OpenAI and TikTok’s Future in the US 

  1 year ago Podcast

  

  In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Lindsay Rowntree and John Still to discuss the latest in the media and marketing space.  They discuss PayPal’s plans to build an ad network, the latest news [...]

• The Stack: Podcasting Booms; the Latest from OpenAI 

  1 year ago News

  

  This week on The Stack: Podcasting Booms; the Latest from OpenAI; PayPal Plans Ad Network; Today's MadTech Daily Podcast With the release of Spotify’s latest Global Trends report, the streaming platform showed us that podcasting is bigger than ever. According to [...]

• Clinch Enhances Sports API Offering to Include Olympics Data

  1 year ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 30th, 2024) a new creative decisioning capability via its Sports API, allowing advertisers to seize opportunities leading up [...]

• AdPlayer.Pro presenta innovaciones en tecnología publicitaria programática y actualizaciones de SDK móviles en el primer trimestre de 2024

  1 year ago News

  

  AdPlayer.Pro, un proveedor global de tecnología de publicidad en vídeo, anunció los resultados del primer trimestre de 2024, destacando avances significativos en sus capacidades de publicidad programática y mejoras sustanciales en sus SDK móviles. Según el anuncio, de enero a marzo [...]

• AdPlayer.Pro Unveils Innovations in Programmatic Ad Tech & Mobile SDK Upgrades in Q1 2024

  1 year ago News

  

  AdPlayer.Pro, a global provider of SaaS video advertising technology, has announced Q1 2024 results, highlighting significant advancements in its programmatic ad capabilities and substantial enhancements to its mobile SDKs. According to the announcement, from January to March 2024, the AdPlayer.Pro team [...]

• Cedara Releases Groundbreaking Research Report on Scope 1-3 Emissions for Programmatic Digital Media Companies

  1 year ago News

  

  Cedara, the Carbon Intelligence Platform, has announced the release of an industry-first research report shedding light on the Scope 1-3 emissions breakdown by category specifically for programmatic digital media companies.  The comprehensive study, compiled from data collected from Cedara clients, provides [...]

• PwC Becomes First ChatGPT Reseller; US Appeals Court Fast-Tracks TikTok Hearing; Physical Stores to Continue Reign Over Retail 

  1 year ago News

  

  On today’s news digest: PwC Becomes First ChatGPT Reseller; US Appeals Court Fast-Tracks TikTok Hearing; Physical Stores to Continue Reign Over Retail    A deal signed on Wednesday sees PwC become OpenAI’s largest customer, and the first reseller of its flagship product, [...]