Latest Stories

• Content Ignite Streamlines Publisher Ad Stack Management with Fusion Ad Stacks

  1 year ago News

  

  Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion platform which streamlines the complexities of ad stack management into a single, [...]

• Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit 

  1 year ago News

  

  On today’s news digest: Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit   Cadent, one of the largest solutions providers for converged TV advertising, has announced it [...]

• EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

  1 year ago News

  

  Adelaide, the industry leader in attention-based media quality measurement, has been selected by EMARKETER to supply attention benchmarks to its renowned research platform. This collaboration marks a significant milestone in enhancing media quality transparency, as Adelaide becomes the first attention [...]

• Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed 

  1 year ago News

  

  On today’s news digest: Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed  Last week, Hulu on Disney+ launched in the US under the Disney Bundle subscription option. The merger has brought [...]

• The Stack: Big Tech in Hot Water Under Digital Markets Act and Digital Services Act; Spotify to Provide More Educational Content with Video Based Lessons 

  1 year ago News

  

  This week on The Stack: Big Tech in Hot Water Under Digital Markets Act and Digital Services Act; Spotify to Provide More Educational Content with Video Based Lessons  Big tech has been in hot water lately. Apple was hit with an [...]

• How the DMA is Reshaping Ad Tech for Better or Worse

  1 year ago News

  

  With the aim to curtail the unchecked dominance of big tech firms and foster a more equitable space, the DMA has stirred both apprehension and optimism within the ad tech industry. We take a look at some of the intricacies [...]

• ExchangeWire on BBC Commercialising Podcasts, Big Tech vs the DMA, and Disney's DRAX

  1 year ago Podcast

  

  On this ExchangeWire team episode of the MadTech Podcast, Mariam Ahmad is joined by John Still and Lindsay Rowntree to discuss the latest in the worlds of media and marketing.  They discuss the BBC’s plan to commercialise podcasts, the tech giants [...]

• NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting

  1 year ago News

  

  NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands with better access to in-app traffic by aligning in-app targeting capabilities.  NumberEight has reimagined user identity management through AI technology and [...]

• Maximising Your Brand Marketing Strategy Around Major Sporting Events – Q&A with Katie Arena, Clinch

  1 year ago News

  

  Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She expands on delivering an automated and real-time [...]

• Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising

  1 year ago News

  

  In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company. This collaboration is set to revolutionise the programmatic advertising ecosystem by integrating The GoodNet's GoodIQ Ethical [...]