Latest Stories

• TBWA\Asia’s Tessa Conrad on YouTube Shorts, Fake Ads, and Marketers’ View of TV

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Tessa Conrad, head of innovation at TBWA\Asia, joins ExchangeWire head of content John Still and CEO Rachel Smith to discuss YouTube Shorts eclipsing long-form videos, the impact of fake ads, marketers' falling [...]

• The Stack: Agencies Concerned about Transparency at Google; Indonesia Threatens to Ban Social Commerce

  3 years ago News

  

  This week: media agencies are reportedly worried about transparency over YouTube ads, Indonesia considering legislation to ban social commerce… Another week of headaches for Google began with reports that media agencies are losing faith in the company, with Adalytics’ recent report [...]

• The Resurgence of Ad Networks: Why it’s Happening and What it Means for Advertisers

  3 years ago News

  

  Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it could mean for the ad tech industry. As [...]

• Industry Review 2024: Retail Media to Continue Stellar Rise?

  3 years ago News

  

  ExchangeWire’s Industry Review is back, where we take a look at the top trends for an era-defining year. Retail media promises ‘eye-watering’ margins – will it continue to grow in 2024? In 2023, Retail Media rose to become a playing field [...]

• Indonesia to Ban Social Commerce; Political Ads to Require AI Disclaimers, say Google

  3 years ago News

  

  In today's ExchangeWire news digest: the Indonesian government threatens to ban social commerce; Google say that political ads will be forced to disclose AI use; and Deliveroo partner with Gopuff to expand their grocery delivery efforts. Indonesia threatens ban on social [...]

• Industry Review 2024: The Cookieless Future is Here

  3 years ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. As third-party cookies finally crumble, where are the major opportunities for post-cookie technology? This is it, the year of third-party cookie deprecation. The industry must [...]

• What Could the Digital Markets Act Mean for Ad Tech?

  3 years ago News

  

  Last week, the European Commission announced a pivotal update to the Digital Markets Act (DMA), one of the regulator’s strongest attempts to rein in the power of Big Tech and democratise the technology landscape. On 6th September, the European Commission named [...]

• Industry Review 2024: Will AI Define the Year?

  3 years ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at AI - a topic with the potential to define a generation. Artificial intelligence grabbed the headlines in 2023 as [...]

• The MadTech Podcast Special: Brian Wieser on Advertising’s Biggest Opportunities

  3 years ago Podcast

  

  In this special episode of The MadTech Podcast, Brian Wieser, ad tech luminary and founder of Madison and Wall, joins ExchangeWire CSO Ciarán O'Kane and head of content John Still to assess the current ad tech landscape and discuss some [...]

• US Commences Landmark Case Against Google; EU Asks Microsoft Competitors if Activision Blizzard Amendments Affect Them

  3 years ago News

  

  In today's ExchangeWire news digest: the US begins a landmark antitrust case against Google; regulators in the EU ask Microsoft competitors if they are impacted by efforts to approve its Activision Blizzard deal in the UK; and Adobe, Nvidia, and [...]