Latest Stories

• TeqBlaze Unveils Major Update to White-Label SSP + Ad Exchange Platform to Version 2.5 

  1 year ago News

  

  TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 of its SSP + Ad Exchange platform. This latest version has already been integrated into the core technology and is ready for immediate [...]

• Real-World Impact of Cookieless Advertising Revealed in Latest highfivve A/B Testing using Pubstack’s Platform

  1 year ago News

  

  In an era where digital privacy concerns are reshaping the advertising landscape, highfivve, a spin-off of gutefrage.net GmbH, one of the largest German publishers, has unveiled compelling evidence of the impact of cookieless advertising on revenue. Through an extensive A/B [...]

• StackAdapt Launches Arabic & Chinese Language Media Buying Across EMEA

  1 year ago News

  

  StackAdapt, a leading multi-channel programmatic advertising platform, is thrilled to announce the launch of Arabic and Chinese language contextual advertising solutions, enabling advertisers to connect with audiences browsing Arabic and Chinese content across multiple media channels. Arabic Language Contextual Advertising Across [...]

• Elon Musk Faces Brazil Supreme Court Inquiry; US Lawmakers Strike Deal on Data Privacy; Retail Sales Soar in Singapore

  1 year ago News

  

  On today’s news digest: Elon Musk Faces Brazil Supreme Court Inquiry; US Lawmakers Strike Deal on Data Privacy; Retail Sales Soar in Singapore Elon Musk is under scrutiny in Brazil as a Supreme Court judge, Justice Alexandre Moraes, opens an inquiry [...]

• FreeWheel Partners with Lotame to Offer Addressable Audiences at Scale on CTV Inventory Across EMEA

  1 year ago News

  

  FreeWheel, the global technology platform for the television advertising industry, has today (April 8th, 2024) announced a partnership with Lotame, the technology company that makes data smarter, faster, and easier to use for digital marketers, to expand audience data across [...]

• Google Considers Charging for AI-Powered Search; New York Times to Adopt External Attention Measurement Metric; Nvidia and Indosat to Build $200m AI Centre 

  1 year ago News

  

  On today’s news digest: Google Considers Charging for AI-Powered Search; The New York Times to Adopt External Attention Measurement Metric; Nvidia and Indosat to Build $200m AI Centre Google is considering charging for new premium features – this move would [...]

• Adelaide Announces AFP, Adelaide for Publishers, Including Free Attention Audits - The New York Times Joins as Launch Client 

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, announces a new suite of attention measurement and activation tools designed for media owners called Adelaide for Publishers (AFP). The New York Times has joined as the launch client for AFP. Adelaide’s metric, [...]

• Karta’s Tony Barnes on How AI is Shaping the Music Industry, Video Games Boosting Creativity and the Converge of Music and Gaming 

  1 year ago Podcast

  

  On this week’s episode of The MadTech Podcast, John Still is joined by Mat Broughton and Tony Barnes, co-founder of Karta, to explore the music and gaming industries.   They discuss the open letter signed by 200 musicians against irresponsible AI, [...]

• Clicks & shifts: Yahoo Study Reveals Daily Habits & Perceptions Towards Mobile Apps & Digital Services in Singapore

  1 year ago News

  

  Clicks and Shifts: Yahoo Singapore Digital Study, delved deep into the daily habits and perceptions of 1,500 users in Singapore towards mobile apps and digital services, revealing intriguing insights into the digital landscape and potential societal concerns. Findings from the study [...]

• The Stack: ITVX Reports Record Quarter; Google Settles Incognito Lawsuit; Musicians Take a Stand Against Irresponsible AI Music Generation Tools 

  1 year ago News

  

  This week on The Stack: ITVX Reports Record Quarter; Google Settles Incognito Lawsuit; Musicians Take a Stand Against Irresponsible AI Music Generation Tools  Our digest news this week featured several video related updates. Disney launched on Hulu+ in the US under [...]