Latest Stories

• Perion's Hivestack Partners with Eletromidia to Integrate Entire Digital Inventory Across Brazil

  1 year ago News

  

  Perion Network Ltd., a technology leader in connecting advertisers to consumers across all major digital channels, announced a partnership between its programmatic digital out-of-home (DOOH) platform, Hivestack, and Eletromidia, the major out-of-home (OOH) media company in Brazil, with more than 64,000 [...]

• AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

  1 year ago News

  

  AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has appointed Richard Brindley as chief product & technology officer. Richard holds extensive leadership experience in the merging worlds of ad tech, tech, [...]

• JCDecaux Launches the First Global Airport Programmatic DOOH Offer

  1 year ago News

  

  JCDecaux, the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer. This new solution empowers brands and agencies to execute targeted, dynamic and contextually targeted advertising campaigns effortlessly across JCDecaux's programmatic-enabled airports [...]

• Hivestack by Perion Launches First Programmatic DOOH Solution in Real Estate Agency Offices in North Asia through Partnership with Midland Realty

  1 year ago News

  

  Hivestack by Perion, the world’s leading programmatic digital out of home (DOOH) ad tech business today (27th February, 2024) announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia.  Midland [...]

• Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution

  1 year ago News

  

  The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [...]

• AUS Online Ad Spend Slowed in 2023; US Streaming Revenues Set to Overtake Pay-TV

  1 year ago News

  

  On today’s ExchangeWire digest: AUS Online Ad Spend Slowed in 2023; US Streaming Revenues Set to Overtake Pay-TV; US Streaming Subscriptions to Drop by 3.9 Million in 2024  Australia’s online ad spend in 2023 slowed to a growth rate of 3.7% [...]

• SPARTEO Breaks Into Top 500 French Growth Champions, Ranking 32nd with 78% Annual Growth Rate

  1 year ago News

  

  SPARTEO, a leading player in ad tech, proudly announces its achievement of securing a position in the prestigious Top 500 French Growth Champions ranking 2024 by Les Echos. The company has been recognised for its outstanding growth trajectory, ranking an [...]

• Nexta.io Appoints Frederik Birk to Lead Retail Media Division, Spearheading growth in the Nordics & Europe

  1 year ago News

  

  Nexta.io, a leading ad tech company headquartered in Denmark, is pleased to announce the appointment of Frederik Birk as the head of its retail media division. In this pivotal role, Frederik will lead Nexta.io's retail media initiatives in the Nordics [...]

• Opti Digital Announces Partnership with Snack Media a Sports Monetisation Partner

  1 year ago News

  

  Opti Digital, a pioneering ad tech company known for its cutting-edge advertising solutions driven by artificial intelligence, is thrilled to announce a strategic alliance with Snack Media, the world's leading digital media monetisation company.  Snack Media owns and operates more than [...]

• Reddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023 

  1 year ago News

  

  On today’s ExchangeWire digest: Reddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023  A $60m (£47m) per year deal between Reddit and Google signed last week will give Google real-time [...]