Latest Stories

• AdPlayer.Pro Outstream Video Ad Tech Provider Introduces New Programmatic Features

  1 year ago News

  

  AdPlayer.Pro, a leading out-stream video ad tech solutions provider, has released another round of programmatic auction upgrades, enhancing its video ad serving platform. As stated in the official company’s announcement, the new real-time auction features, termed "Performance-Based Waterfall," empower users to [...]

• Proveedor de tecnología de publicidad en vídeo outstream AdPlayer.Pro presenta nuevas funciones programáticas

  1 year ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad en vídeo outstream, ha lanzado actualizaciones de subasta programática, mejorando su plataforma publicitaria de vídeo. Como se indica en el anuncio oficial de la compañía, las nuevas funciones de subasta en tiempo [...]

• UK & US Enter AI Safety Partnership; Musicians Sign Open Letter Against Irresponsible AI; ITVX Announces Record Quarter

  1 year ago News

  

  On today’s news digest: UK & US Enter Formal AI Safety Partnership; Musicians Sign Open Letter Against Irresponsible AI; ITVX Announces Record Quarter Amid growing concerns around AI’s potential risks, the UK and US have announced a partnership on the science [...]

• Privacy Sandbox and the Countdown to Cookieless

  1 year ago News

  

  We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until autumn 2024. In that time, Google’s Privacy Sandbox, the final phase [...]

• The MadTech Podcast Special: Geradin Partners' Damien Geradin on the Digital Markets Act (DMA)

  1 year ago Podcast

  

  In this episode of The MadTech Podcast Special, Geradin Partners' founding partner Damien Geradin joins ExchangeWire research lead Mat Broughton and CSO Ciaran O'Kane to discuss the EU Digital Markets Act (DMA) and its potential implications on the advertising technology [...]

• Mint Accelera Lo Sviluppo Internazionale e Conferma La Leadership Nel Mercato Enterprise Software per L’ Advertising Resource Management

  1 year ago News

  

  MINT, SaaS company internazionale leader nell’ Advertising Resource Management, conferma nel 2023 una crescita record con un aumento del +40% dei ricavi rispetto all’anno precedente e un significativo incremento del numero dei propri clienti, pari al +70%, attivi in differenti [...]

• Content Ignite Streamlines Publisher Ad Stack Management with Fusion Ad Stacks

  1 year ago News

  

  Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion platform which streamlines the complexities of ad stack management into a single, [...]

• Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit 

  1 year ago News

  

  On today’s news digest: Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit   Cadent, one of the largest solutions providers for converged TV advertising, has announced it [...]

• EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

  1 year ago News

  

  Adelaide, the industry leader in attention-based media quality measurement, has been selected by EMARKETER to supply attention benchmarks to its renowned research platform. This collaboration marks a significant milestone in enhancing media quality transparency, as Adelaide becomes the first attention [...]

• Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed 

  1 year ago News

  

  On today’s news digest: Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed  Last week, Hulu on Disney+ launched in the US under the Disney Bundle subscription option. The merger has brought [...]