Latest Stories

• The Stack: Brits Cancel Streaming Services as Costs Rise; EU Urged to Use New Laws in Google Antitrust Case

  3 years ago News

  

  This week: UK households cancel streaming subscriptions to cut costs, tech companies urge EU regulators to apply new laws to Google antitrust case... It's been a week of swings and roundabouts for ad tech; in the UK, Brits cancelled their subscriptions [...]

• The MadTech Sketch: Why The Ad Network Will Flourish Again

  3 years ago News

  

  In this week's MadTech Sketch, Ciarán O'Kane explains why, contrary to common belief, the ad network model is bigger than ever before. Industry people generally have a negative view of ad networks and the value proposition. The very words conjure up bad [...]

• Realm's Izzie Rivers on Outsourcing Marketing Support, Netflix Ads, and Marketing Budgets

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Izzie Rivers, founder and CEO of Realm, joins ExchangeWire's Hannah Dillon and Lindsay Rowntree to discuss marketing agencies outsourcing content support, Netflix's launch of "Basic with Ads", and marketing budgets' expected growth despite [...]

• The Reasons are There for Brands to Explore Social Commerce – Q&A with Kris Boger, TikTok

  3 years ago News

  

  In this exclusive interview, Kris Boger, general manager, TikTok UK, Global Business Solutions, explains why social commerce is a big opportunity for brands, how advertisers are already exploring this new space, and what it could mean for consumers.   What is social [...]

• Google Launches AI-Interaction App in UK; China Holds Emergency Meetings After US Chip Restrictions

  3 years ago News

  

  In today's ExchangeWire news digest: Google launches a UK version of its AI-interaction app; China hosts emergency meetings with semiconductor firms following US restrictions; and UK fintech app Flux shuts down.   Google’s app to interact with AI system trialled in UK Tech [...]

• IPA Bellwether Q3 22: Marketing Budget Growth Slows Amid Economic Turmoil

  3 years ago News

  

  A growth slowdown, budget cuts and a downbeat outlook were the headlines from the latest IPA Bellwether report, framing an industry in a subdued mood, and continuing along the path laid out in Q2. The report was one of small adjustments [...]

• CMA Orders Meta to Sell GIF Library Giphy; Netflix Reports Growing Subscriber Count

  3 years ago News

  

  In today's ExchangeWire news digest: the UK"s CMA orders Meta to sell Giphy in a "final ruling"; Netflix reports its subscriber count is growing again following major losses earlier in the year; and Singapore deploys new measures in an attempt [...]

• The Future of First-Party Data in MENA - Q&A with Tanya Field, Novatiq

  3 years ago News

  

  In this exclusive Q&A, Tanya Field, co-founder and CPO of Novatiq, discusses how ad infrastructure is changing as the industry shifts towards first-party data, with a particular focus on MENA.  The region is considered to be in the midst of a [...]

• EU Urged to use New Tech Laws in Google Antitrust Case; Kanye West to Buy Right-Wing Social Network Parler

  3 years ago News

  

  In today's ExchangeWire news digest: tech companies urge EU regulators to use new tech laws against in Google antitrust case; rapper Kanye West is set to purchase right-Wing social network Parler by the end of the year; and India's Flipkart [...]

• UK Homes Cut Streaming Services as Costs Rise; Alipay's Fund Transfer Service Wobbles China's Walled Gardens

  3 years ago News

  

  In today's ExchangeWire news digest: households in the UK cut back on streaming services to navigate the cost of living crisis; China's Alipay trials a new money transfer service to rival app WeChat; and a UK coroner calls for separate [...]